Reputation management

SI7 aims: To raise awareness of the University's brand and foster a positive image of SUSU among international academic community and prospective students.

Main actions for implementing SI7

As part of SI7 implementation, in late 2015 SUSU launched a new version of its website and developed a communications strategy for 2016.  The next steps include building a social media space to promote the University in social networks, implementing a CRM system to ensure effective interaction with the University's key stakeholders, preparing a brand book, and initiating a re-branding campaign.

As a result of SI7 implementation, SUSU will ensure its competitiveness on the global market for research activities and educational services.

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