PR vs. Journalism: Future Wordsmiths Participated in Master Class of the Leading Media Trainer of the Country


Master Class of a Russian TV journalist, media trainer, academician of the Eurasian Academy of Television and Radio, Vasily Korelskiy, was held at SUSU in the framework of the popular Science Festival KSTATI. The major question of the event was whether PR specialists and journalists are friends or foes. Students not only got the answer to this question, but also learned how science can be reflected in professions related to media sphere.

“PR specialists and journalists are “directors of life” who develop our society,” says Vasily Korelskiy.

The speaker wasn’t chosen randomly. Vasily Nikolayevich Korelskiy used to work as a journalist in the All-Russian State Television and Radio Broadcasting Company and on Channel One, and as a professor in Moscow Institute of Television and Radio Broadcasting of Ostankino. Nowadays he is the Head of the Press Service Department of the Akkuyu Nukleer Company, which is projecting a nuclear power plant at the southern coast of Turkey.


Russia is the first country in the world which started advertising atomic technologies. Vasily Korelskiy admits that such job offer was unexpected. However, the low level of knowledge in this sphere in Turkey had determined importance of the offer. The main objective was for the population to find out, that Turkey is going to have atomic energy industry.

Going back to the main topic of the master class, Vasily Korelskiy emphasized:

“PR specialists and journalists should be friends and know how to find common language. PR specialists work to stay ahead, and journalists translate facts into reality in order to draw audience’s attention. It is important to not only tell people about a problem, but also come up with decision options, which means make it easy for people to understand, how they can influence the life around them.”

Students found the topic of science in PR and journalism to be very interesting. Many participants took active part in the master class and asked the speaker many questions in order to get more information about scientific field of media.

“As I think, highlighting scientific problems in journalism is very interesting and uncommon. Nowadays this tendency is becoming more perspective in relation with the events taking place in the world,” a student of the Faculty of Journalism, Yekaterina Bogdanova, shares her opinion. “Besides, when working in the scientific field, you are constantly learning something new, you meet interesting people.”

Science Festival KSTATI embraces all professions. It is relevant for both people working or studying on technical specialties and for those who chose liberal education. Modern approach for introducing scientific facts and developments becomes more and more popular. For example, there were more than 200 events held in the framework of the Festival since 2015, in which more than 40000 people became participants or speakers.

Yekaterina Mineeva, photo by Oleg Igoshin
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