Vladimir Solovev, a famous TV journalist, political commentator, and Chairman of the Union of Journalists of Russia paid a working visit to South Ural State University on May 17th.
Within the frameworks of the meeting, he was invited on a tour around the university mass media venues: SUSU-TV Television and Radio Company, SUSU Radio Station, 360-Degree Multimedia Newsroom, VR- and marketing laboratories. Vladimir Solovev saw a media project in virtual reality about the history of Chelyabinsk and learned about advanced methods of conducting media production research using neuromarketing technologies.
“I am extremely impressed by the fact that SUSU is conducting research connected with neurolingustics, as well as how posters and websites are evaluated based on how a person views them. I have never seen anything like this before. And, probably, we will invite your colleagues who are involved in this work to speak about it at one of our educational forums. I was also impressed by your television studio, which broadcasts 24 hours a day. I know how difficult it is to produce television content on such a scale. The students are doing a great job,” said Vladimir Solovev.
In addition, Vladimir Solovev answered questions from students, who are studying in the Journalism, Advertising and Public Relations programme. He spoke on the relevance of the profession of a journalist, the specifics of work of the Union of Journalists, peculiarities of conducting interviews, and the qualities required for this profession. He shared how to cope with stress during hard work and how to organize interaction among journalists, press-service staff members and advertisers in the media space. Vladimir Solovev also revealed the secrets of a successful journalist. He emphasized that a beginner journalist should read more, especially the articles by journalists who worked, for example, during the Great Patriotic War and in the Soviet times.
“Another piece of advice: as early as starting from your 3rd-4th year of studies you need to take internship not only in your studio, but also in major TV companies and watch how professionals work, make reports, stories, and you will succeed,” noted Vladimir Solovev.
Wrapping up the meeting with students, the Chairman of the Union of Journalists of Russia gave practical advice on how to become a real media professional and wished them luck in their present and future endeavours.