Last weekend, staff members of the Centre for Media Communications and Monitoring of South Ural State University climbed the Zyuratkul ridge. The event took place in celebration of the PR Specialist Day.
On July 28, 2004, the Russian PR community (PR: Public Relations) celebrated the day of state registration of the profession for the first time. And this is how the tradition of the annual celebration of the PR Specialist Day appeared.
Marking the event, the staff members of the SUSU Centre for Media Communications and Monitoring climbed to the 1175-meter-high Zyuratkul ridge, where they raised the university flag.
It took them about five hours to go up and down the ridge: neither bumpy slippery paths, nor rocky steep slopes frightened the participants of the tour. On the contrary, the friendly team and excellent weather made it possible to go all the way with ease.
“Climbing Zyuratkul was a great idea to unite and get to know the team better. In difficult moments we supported each other, literally extended a helping hand, and when we reached the top, we all rejoiced at the new victory! To capture this moment, we took a photo with the flag and congratulated each other on the PR specialist Day. We hope we are only starting to conquer the mountain heights,” shared the details of the tour and plans for the future Head of the SUSU Centre for Media Communications and Monitoring Elena Davletshina.
The length of the Zyuratkul ridge is 8 kilometers, and the absolute height above the sea level reaches 1175 meters. Zyuratkul is considered to be one of the thousand-meter ridges on the territory of the South Ural region.