Students of the Institute of Media, Social Sciences and Humanities Made it to the Finals of a Prestigious “Luchnik Future” Professional Contest

Second-year and third-year Bachelor’s students of the Advertising and Public Relations programme of the Department of Journalism, Advertising and Public Relations of the SUSU Institute of Media, Social Sciences and Humanities passed the selection round for the in-person presentation of solutions to cases of the “Luchnik Future” contest in Moscow! This contest is part of a prestigious “Serebryanyi Luchnik” (“Silver Archer”) professional contest in the field of public relations.

At the expert council meeting of the “Luchnik Future” student team contest, the best works among more than 80 Russian university teams were selected. Our student team named “PRoof!” headed by Professor Anna Cherednyakova and Associate Professor Irina Lychagina, entered the short list of the best teams and will be defending their project in person at the Public Chamber of the Russian Federation in April 2024. Our students will present their work on developing an information campaign to highlight the Hermitage Museum’s digital projects.

We wish our students good luck in defending their projects!

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