Laboratory of Marketing Solutions Organised at the 18th International Festival of Marketing at SUSU

On March 25th, at the School of Economics and Management of South Ural State University, a Laboratory of Marketing Solutions within the 18th Green Apple International Youth Festival of Marketing was held.

Over the years of its functioning, the festival has turned from a small contest of creative works into a multi-aspect project.

This year the festival organised a Laboratory of Marketing Solutions, a platform where joint projects by business representatives and students to develop marketing solutions for business cases are made. In a month, 16 student teams will present their solutions.

Partner companies from various fields of activities have joined in setting the objectives of marketing cases. Among the partners of the festival are: Gazprombank, Centre of National Unity, New Art Theatre, Detskiy Mir (Children’s World) Chelyabinsk Department Store, and companies, such as 2GIS, Kapriz, EPL Yakutia Diamonds, etc.

Within the framework of the cases, students will have to solve various tasks: promoting the enterprise and products, developing corporate identity elements, promoting non-profit enterprises and attracting customers, developing a creative concept. The cases vary. So, the more interesting it will be to see the solutions presented by students.

The festival is looking forward to unexpected and bold creative solutions from the participants!

Official information in the VKontakte group 



Photo from the SUSU archive
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