“Enterprise Promotion”: A New Project in the Sphere of Advertising and Public Relations Elaborated at SUSU

In the new academic year, the Department of Journalism and Mass Communications at SUSU ISSH is launching a new project entitled “Enterprise Promotion”, which is to be implemented within project-based learning. The project is to be launched as a unique method of the Department’s interaction with leading enterprises of the Chelyabinsk regional market in the process of marketing communications. The project, intended to increase the efficiency of professional education of students majoring in Advertising and Public Relations, has been elaborated by Associate Professors of the Department of Journalism and Mass Communication, Anna Cherednyakova and Irina Lychagina.

“Implementation of the project takes into account the conditions of dynamic development of the communication market and promotion technologies which, in turn, are caused by enhancement of competition in many industrial branches and spheres of activity. It becomes more and more difficult for contemporary enterprises to attract and maintain the interest of customers to some type of goods or services,” said the project leader, Irina Lychagina. “Nowadays, in order to provide recognizability and efficient selling of a product, a company should attribute it with original, informative and attractive messages which would assure consumers in compliance of this product with their needs and desires. This professional skill needs to be taught to future specialists in advertising and PR.”

SUSU’s Department of Journalism and Mass Communication is ready to provide contemporary companies with theoretical, methodological and practical analysis of communications, as well as offer some variants for further development of the communication space on the basis of innovative approaches, including those regarding the issues of training of necessary specialists.

“Conditions for implementation of the unique Enterprise Promotion project are research and training labs of SUSU’s Faculty of Journalism,” explained Head of the Department of Journalism and Mass Communication, Doctor of Sciences (Philology), Liudmila Shesterkina. “The project is based on research which has started at the Department and regards the sphere of neuromarketing as an interdisciplinary research direction. The project is also targeted at interaction and partnership of academic staff and Bachelor’s degree students of SUSU (majoring in Advertising and Public Relations in New Media) with enterprises of regional and federal level in order to arrange and carry out science-to-practice research in the sphere of marketing communications on the basis of innovative technologies of Communication Studies.”

Enterprise Promotion project of the Department of Journalism and Mass Communication covers solution of key problems of the university: improvement of the process of training of Bachelor’s degree students majoring in Advertising and Public Relations within project-based learning; development of cooperation with employers; conduction of marketing research; preparation of scientific publications; arrangement of a science-to-practice conference; introduction of scientific research results into experience of communicative activity of a company.

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