In accordance with the mission of the University specified in the SUSU Competitive Growth Program for 2016-2020 (the creation and application of scientific knowledge and the preparation of a new generation of leaders capable of meeting the global challenges of sustainable development), the II International Forum "Communication Leader 2017" took place in the Institute for Social and Humanitarian Sciences of SUSU.
On March 21-26, South Ural State University hosted more than a thousand talented schoolchildren and students from all over the country, as well as near and far-abroad countries. The participants of the Forum presented more than 100 educational institutions of Poland, Kazakhstan, Belarus, Ukraine and the largest regions of Russia: Moscow and Moscow region, St. Petersburg, Kazan, Vladivostok, Evpatoria (Crimea), Novosibirsk, Orel, Perm, Krasnoyarsk, Yekaterinburg, Saratov, Ufa, Kemerovo, Izhevsk, Krasnodar, Kurgan, Rostov-on-Don, Samara and Samara region, Krasnoyarsk, Barnaul, Voronezh, Cheboksary, Yaroslavl, Yoshkar-Ola, Naberezhnye Chelny, Gorno-Altaisk, Omsk, Chelyabinsk and Chelyabinsk region and other regions. The Forum participants had been deeply immersed in the world of media and communication for these six days.
Among the key events of the Forum were the International Festival-Contest of Student and School Media Media Planet; International Congress Public Relations and Advertising: Theory and Practice; International Scientific and Practical Conference of Young Scientists Language. Culture. Communication; International Round Table the ХХ–ХХI Centuries: the Philosophy of Creativity and others.
The Forum participants got acquainted with the leading media specialists of the country, took part in competitions on journalism, advertising and PR, attended professional workshops, made presentations at scientific and practical conferences, got acquainted with SUSU-TV, which is the only student television and radio company in the country with a world-class media venue, a 360-degree newsroom, broadcasting 24 hours a day.
"I think that everyone who came into the profession related to communication with people and those who are going to do this in the future perfectly understand that the modern communication leader should be a person academically trained in humanitarian sciences, outer-directed, be able to recognize public demands and build communication in society. The communication leader of the XXI century is a person who serves as a guide for others in the world of information. He or she should be an inspiring example for people," says Dean of the Faculty of Journalism of SUSU, Doctor of Philology, Professor Liudmila Shesterkina.
This year an important feature of the Forum "Communication Leader of the XXI Century" was that it was organized in partnership with the European Journalism Training Association (EJTA, Belgium), which since June 2016 has been an institutional member of South Ural State University on a par with the leading European journalistic educational centers. The organization at the Forum was represented by its president Nico Drok. He made a report on the new competencies of a modern journalist, conducted a workshop on the future of world journalism and exchanged experience with instructors of journalism at SUSU. At the Forum, Niko Drok was admitted to the list of Honorary Professors of Journalism of SUSU.
"Such international cooperation is very important for us, says Director of the Institute of Social and Humanitarian Sciences, Doctor of Philology, Professor Elena Ponomareva, today it defines one of the strategic vectors for the development of the University and modern society as a whole. Therefore, it is very logical that we discussed the problem of leadership with foreign colleagues from the positions of various fields of knowledge. I think that in the future the forum will go beyond the boundaries of humanitarian search, since it is an interdisciplinary category. Today it is very important to consolidate efforts to bring significant benefits to society."
In general, the organizers observe the high level of preparation and activity of the Forum participants. This means that the Forum is interesting to a large number of young communication leaders, who gather in SUSU for the next year and intend to discuss topical issues of shaping public opinion.