42.03.01 Advertising and Public Relations

Major: Advertising and public relations in new media

Level: Bachelor’s degree

Duration of training: 4 years – full time, 5 years – part time

Degree certificate: Bachelor’s degree

Mode of study: Full time, part time

Language of study: Russian

Programme manager:

Lidiya Kamilovna Lobodenko, Doctor of Philology, Professor of the Department of Journalism and Mass Communication, Head of the Department of Marketing and Strategic Communications, SUSU, + 73512723312, lobodenkolk[at]susu[dot]ru

Description of the educational programme

The program includes a wide range of educational disciplines on the history of the development and current state of world advertising and public relations; conducting marketing and sociological research on design, technology, development of advertising products and the creation of communication infrastructure; on operational management of advertising and PR services and digital technologies of promoting in transmedia. It provides project-based learning and practical training in all types of media.