The Master's program “Transmedia Journalism and Neuromarketing” (specialization 42.04.02 “Journalism”) at the Department of Journalism, Advertising, and Public Relations of the Institute of Media, Social Sciences and Humanities (IMSSH) is a breakthrough in the training of media professionals with neurotechnological and research competencies required for work in modern media and the digital environment. The program is designed to prepare innovative journalism professionals capable of making non-standard decisions in the information society, developing and implementing original projects, and adapting effectively to diverse professional fields.
Over the course of two years of study, students acquire competencies in neuromarketing research, graphic design fundamentals, interactive storytelling, digital design, hands-on work with AI tools, VR journalism, verification, and fact-checking.
“This Master's program offers education tailored to modern media realities,” says Evgenia Dmitrenko, Director of the State Television and Radio Broadcasting Company “South Ural,” Candidate of Philological Sciences, Professor at the Department of Journalism, Advertising, and Public Relations of IMSSH. “During their studies, students learn to apply advanced audience research methods using neuromarketing technologies, analyze how media content influences audiences, and create multimedia projects for various platforms, including social media, video hosting services, podcasts, and websites. Many of our leading journalists have completed this program and are now highly sought-after in the media, cultural, social, and communications sectors. The program provides comprehensive professional knowledge and practical skills for effective work in the digital transmedia information space.”
Studying in the “Transmedia Journalism and Neuromarketing” Master's program is an excellent starting point for a successful career. The professional and research competencies acquired during the program enable graduates to adapt to rapidly changing technological and professional environments, solve complex tasks effectively, and advance quickly into leadership positions in the media industry.
“Such media professionals play a leading role in creating and promoting content across transmedia environments. Their key responsibility is to develop in-demand, socially oriented content based on the analysis of media effects using advanced neuromarketing technologies. Graduates of our Journalism Master's program work in major regional and federal television and radio companies, news agencies, media holdings, and in small and medium-sized enterprises involved in content production and distribution that seek to build effective communication with their audiences. Our graduates are also prepared to develop and promote media projects for organizations in culture, leisure, education, industry, and other fields,” says Lidia Lobodenko, Director of IMSSH, Doctor of Philological Sciences, Professor.
The Journalism Master's program at IMSSH is closely connected with practical training. During research and professional internships, students of the “Transmedia Journalism and Neuromarketing” program develop key communication projects in social, cultural, and political spheres. The program fully implements an interdisciplinary approach, bringing together specialists from different fields programmers, designers, economists, journalists, and others to provide high-quality, comprehensive education in media studies.
“During their studies in the program, students master neuromarketing technologies, develop creative, research, and analytical skills, design concepts, and create unique media projects, including startup projects, to gain a competitive advantage and become highly competitive professionals,” comments Lyudmila Shesterkina, Head of the Department of Journalism, Advertising, and Public Relations of IMSSH, Doctor of Philological Sciences. “In the new academic year, students will conduct neuromarketing research in such areas as territorial media image, educational VR projects, documentary filmmaking, and others.”
After completing the "Transmedia Journalism and Neuromarketing" program, Masters can:
1) work in the field of neuromarketing technologies, determine the main ways informational content impacts the media consumer, create multimedia projects for different media platforms;
2) engage in selecting information and its presentation style, creating a positive image (media consultant), drawing up optimal media plans, and also carry out professional activities as a media communications and SMM (Social Media Marketing) specialist:
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in companies creating content for television, corporate, niche, and other specialized channels;
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in companies specializing in the production of entertainment content in digital environments;
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in digital divisions of large media holdings and traditional media companies.
Admission Requirements and Number of Places
For applicants to the "Transmedia Journalism and Neuromarketing" program, the following places are allocated:
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10 fee-paying places.
Format of study: Full-time.
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Contact Details of the Department of "Journalism, Advertising and Public Relations":
Address: Russia, 454080, Chelyabinsk, Lenin Avenue, 76, main building, room 235 and room 237
Phone / Fax: 8 (351) 267-93-65; 267-95-93
Website of the Department of "Journalism, Advertising and Public Relations"
Basic information about the Master's program is available on the official SUSU website, as well as in the department's VKontakte group.