Major: Advertising and Public Relations, major in Advertising and Public Relations in New Media
Level: Bachelor's degree
Duration of training: 4 years
Mode of study: Full time
Language of study: Russian
Programme description: This programme was developed within the frameworks of project-based learning and is based on the Enterprise Promotion project. It is aimed at making up for the staff shortage with regards to specialists in the field of advertising and public relations in the Russian and foreign markets. This course provides modern humanities and technology knowledge for successful management of communication processes in business, politics, digital media, and science.
Graduates, who have mastered this programme, can find profession-related jobs in governmental and non-governmental structures, public organisations, advertising and PR agencies, consulting agencies, mass media and new media as advertising managers, marketing communications managers, PR managers, press secretaries, brand managers, community managers, digital managers, advertising advisers, content managers, designers, copy-writers, speechwriters, SMM managers, account managers, or media planning managers.
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