Advertising and Public Relations

Program

42.03.01 Advertising and Public Relations

Program level

Bachelor’s degree

Program length

4 years-full time / 5 years-part time

Education certificate, academic degree

Bachelor's degree certificate

Mode of study

Full time / Part time

Language of instruction

Russian

Full name of the coordinator, telephone and e-mail

Lidiya Kamilovna Lobodenko, Doctor of Philology, Professor of the Department of Journalism and Mass Communication, Head of the Department of Marketing and Strategic Communications, SUSU, + 73512723312, lobodenkolk[at]susu[dot]ru

Program description

Advertising and public relations in new media

 

The program includes a wide range of educational disciplines on the history of the development and current state of world advertising and public relations; conducting marketing and sociological research on design, technology, development of advertising products and the creation of communication infrastructure; on operational management of advertising and PR services and digital technologies of promoting in transmedia. It provides project-based learning and practical training in all types of media.

 

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