Major: Advertising and public relations in new media
Level: Bachelor’s degree
Duration of training: 4 years – full time, 5 years – part time
Degree certificate: Bachelor’s degree
Mode of study: Full time, part time
Language of study: Russian
Programme manager:
Lidiya Kamilovna Lobodenko, Doctor of Philology, Professor of the Department of Journalism and Mass Communication, Head of the Department of Marketing and Strategic Communications, SUSU, + 73512723312, lobodenkolk[at]susu[dot]ru
Description of the educational programme
The program includes a wide range of educational disciplines on the history of the development and current state of world advertising and public relations; conducting marketing and sociological research on design, technology, development of advertising products and the creation of communication infrastructure; on operational management of advertising and PR services and digital technologies of promoting in transmedia. It provides project-based learning and practical training in all types of media.
- Education
- Education
- Innovation in Education
- Project-based Learning
- Projects Being Fulfilled under the Project-based Learning
- Additive Technologies
- Complex Development of the Household Infrastructure Systems of Municipalities
- Creation of an Energy-efficient and Environmentally Friendly Technology of Applying Hard Chromium Coatings on Rotary Bodies
- Designing of Smart Temperature Sensors
- Developing Outer Look of an Onboard Control System (OCC) of a Space Vehicle (SV) for a Flight to Asteroid
- Development of Differential Steering Mechanism of Industrial Tractor
- Development of Efficient Technology for Grain Disinfection (Agrobiotechnology)
- Development of Methods for Using Seeds of Cereals and Oilseeds for the Production of Food Products
- Development of the Concept of SCO Youth Forum
- Digital Psychometric Twin of a Professional
- EUcheck International Journalism Project
- Electric Race Car
- Evaluation of the Weldability and Performance of Mechanically Heterogeneous Welded Joints of the Ships Bodies
- Financial, Organisational and Economic Support of Price-promoted Power Engineering Resource Management at Industrial Enterprises
- Interconnection of the Results of the GTO (Ready for Labour and Defence) Performance and the Level of Health of Schoolchildren and Students
- Model of Safeguards for Professional Rights of Attorneys
- Nonchemical (Photocatalytic) Cleaning of Water off Pollutants Resistant to Oxidation
- Object of Distributed Generation (Smart House) Based on Renewable Sources and Efficient Energy Consumption with an Intelligent Smart Grid System
- Power-efficient Combustion Engines
- Public and Digital History
- SAVK
- Scaffolding Platform for Stone-masons in Frame House Building
- Smart Electric Drive with the Industrial Internet of Things and Augmented Reality
- Smart System for Analysing Intonation Patterns of the Russian Language
- Smart Transportation
- Studying the Durability of Concrete in Reinforced Concrete Structures in Case of Cyclic Impacts
- Sustainable Development Of Tourism in the Region
- Theoretical and Technological Justification of the Goals and Directions of Modernisation of the Infrastructures of the Mass Scale Physical Education and Sports of the Highest Achievements
- Virtual Museum of Artist V.A. Neyasov
- Virtual Museum of South Ural Writers
- Project Team
- Projects Being Fulfilled under the Project-based Learning
- Center of Elite Education
- Project-based Learning
- Bachelor's & Specialist Degree Programs
- 01.03.02 Applied Mathematics and Computer Science (Mathematical Methods and Software for Computers and Systems)
- 01.03.02 Applied Mathematics and Informatics (Mathematical Methods for Software Systems Security)
- 01.03.03 Mechanics and Mathematical Modelling (Mechanics and Mathematical Modelling of Liquid, Gas and Plasma)
- 01.03.04 Applied Mathematics
- 01.03.04 Applied Mathematics (Computer Modelling in Engineering and Technological Design)
- 02.03.01 Mathematics and Computer Science
- 02.03.01 Mathematics and Computer Sciences
- 02.03.02 Fundamental Computer Science and Information Technologies. Informatics and Computer Science
- 02.03.02 Informatics and Computer Science
- 03.03.01 Applied Mathematics and Physics
- 04.03.01 Chemistry
- 05.03.06 Ecology and Use of Natural Resources
- 07.03.01 Architecture (Architectural Design)
- 07.03.03 Architectural Space Design (Architectural Engineering and Design)
- 08.03.01 Construction (Heat and Gas Supply and Building Microclimate)
- 08.03.01 Construction (Industrial and Civil Construction)
- 08.03.01 Construction (Water Supply and Disposal)
- 08.03.01 Construction Engineering (Building Materials and Quality Evaluation)
- 08.03.01 Construction Engineering (Buildings Construction and Engineering Systems Design)
- 08.03.01 Construction Engineering (Materials Science in Construction Engineering and Quality Evaluation)
- 08.03.01 Construction Engineering (Urban Planning)
- 08.05.01 Construction of Unique Buildings and Structures
- 09.03.01 Computer Science and Computer Engineering (Computer Engineering, Complexes, Systems and Networks)
- 09.03.01 Computer Science and Computers (Automated Business Process and Finance Management)
- 09.03.01 Informatics and Computer Engineering (Data Processing and Artificial Intelligence Methods)
- 09.03.02 Information Systems and Technologies
- 09.03.03 Applied Informatics
- 09.03.04 Software Engineering
- 11.03.02 Infocommunication Technologies and Communication Systems (Mobile Communication Systems)
- 11.03.03 Design and Technology of Electronic Equipment
- 11.03.04 Electronics and Nanoelectronics (Nanoelectronics: Design, Technology, and Application)
- 12.03.01 Instrumentation Engineering (Instruments, Complexes and Element Base of Instrumentation Engineering)
- 12.03.01 Instrumentation Engineering (Information-Measuring Technology in Instrument Engineering)
- 13.03.01 Thermal Power Engineering and Heat Engineering (Industrial Thermal Power Engineering)
- 13.03.02 Power Engineering and Electrical Engineering (Electric Drive and Automation of Industrial Plants and Technological Complexes)
- 13.03.02 Power Engineering and Electrical Engineering (Electric Power Systems with Integrated Relay Protection and Automation)
- 13.03.02 Power Engineering and Electrical Engineering (Power Supply Systems)
- 15.03.01 Mechanical Engineering (Welding, Allied Processes and Technology)
- 15.03.02 Technological Machinery and Equipment (Techological Equipment Engineering)
- 15.03.02 Technological Machines and Equipment (Hydraulic Machines, Hydrodrives and Hydraulic and Pneumatic Control Systems)
- 15.03.03 Applied Mechanics (Applied Mechanics, Dynamics and Durability of Machines)
- 15.03.04 Automation of Technological Processes and Production
- 15.03.04 Automation of Technological Processes and Productions
- 15.03.05 Design and Technological Support of Mechanical Engineering Productions
- 15.03.06 Mechatronics and Robotics
- 18.03.01 Chemical Engineering
- 18.03.02 Energy- and Resource-Saving Processes in Chemical Engineering, Petroleum Chemistry and Biotechnology
- 19.03.02 Plant-Based Food Nutrition
- 19.03.03 Foods of Animal Origin
- 19.03.04 Production Technology and Catering Organization
- 20.03.01 Technosphere Safety
- 20.05.01 Fire safety
- 21.03.02 Land Management (Urban Cadastre)
- 22.03.01 Materials Science and Materials Engineering
- 22.03.02 Metallurgy (Metal Science and Thermal Treatment of Metals)
- 22.03.02 Metallurgy (Pyrometallurgical and Foundry Technologies)
- 22.03.02 Metallurgy
- 23.03.02 Surface Transport and Technological Complexes
- 23.05.02 Special Purpose Vehicles
- 24.05.06 Aircraft Сontrol Systems
- 29.03.04 Technology of Material Artistic Processing
- 37.03.01 Psychology
- 37.05.01 Clinical Psychology
- 37.05.02 Psychology of Occupational Activity
- 38.03.01 Economics (Accounting and Taxation)
- 38.03.01 Economics (Banking)
- 38.03.01 Economics (Business Economics)
- 38.03.01 Economics (Economics of a Firm)
- 38.03.01 Economics (International Economics and Trade)
- 38.03.02 Management (Business Administration)
- 38.03.02 Management (Marketing and Logistics)
- 38.03.02 Management (Project Management)
- 38.03.02 Management (Risk Management)
- 38.03.03 Human Resources Management
- 38.03.04 State and Municipal Management
- 38.03.05 Business Informatics
- 38.05.01 Economic Security (Judicial Economic Examination)
- 38.05.01 Economic Security (Bank Servicing of Federal State Bodies, which Ensure Security of the Russian Federation)
- 38.05.01 Economic Security (Economic and Legal Support of Economic Security)
- 38.05.02 Custom Affairs
- 39.03.01 Sociology
- 40.03.01 Jurisprudence (State Legal, Criminal and Civil Law)
- 40.03.01 Jurisprudence
- 40.03.01 Jurisprudence (Digital Technology and Law)
- 40.05.03 Forensic Inquiry
- 41.03.01 Foreign Studies
- 41.03.04 Political Science (Political Management)
- 41.03.05 International Relations
- 42.03.01 Advertising and Public Relations
- 42.03.02 Journalism (Journalism of Print and Online Media)
- 42.03.02 Journalism (Television and Radio Journalism)
- 43.03.01 Service (Restaurant Service)
- 43.03.02 Tourism
- 43.03.03 Hotel Management
- 43.03.03 Hotel Business
- 44.03.01 Pedagogical Education (Physical Education)
- 45.03.01 Philology (Applied Philology)
- 45.03.01 Philology (Teaching of philological disciplines)
- 45.03.02 Linguistics
- 45.03.03 Fundamental and Applied Linguistics
- 45.05.01 Translation and Translations Studies
- 46.03.01 History
- 49.03.01 Physical Education
- 49.03.02 Physical Education for Disabled People (Adapted Physical Education)
- 54.03.01 Design (Graphic Design)
- 01.04.01 Mathematics. Partial Differential Equations
- 01.04.02 Applied Mathematics and Computer Science
- 01.04.02 Applied Mathematics and Informatics
- 02.04.02 Fundamental Computer Science and Information Technology. Database Technology
- 03.04.01 Applied Mathematics and Physics
- 03.04.01 Applied Mathematics and Physics
- 03.04.01 Applied Mathematics and Physics. Biophotonics and Physical Methods for Human Beings
- 04.04.01 Chemistry (Chemical Informatics)
- 04.04.01 Chemistry. Chemistry for Environmental Engineering
- 05.04.06 Ecology and Use of Natural Resources. Environmental Safety
- 07.04.01 Architecture (Architecture of Residential and Public Buildings)
- 07.04.03 Environment Design
- 08.04.01 Construction (Construction Technologies and Construction Mechanics)
- 08.04.01 Construction (Digitalization in Architecture and Construction)
- 08.04.01 Construction (Heat and Gas Supply, Ventilation and Air Conditioning)
- 08.04.01 Construction (Water Supply and Disposal)
- 08.04.01 Construction Engineering (Building Materials, Products and Structures Technology)
- 09.04.01 Applied Mathematics and Computer Science (Data Analysis and Artificial Intelligence Methods)
- 09.04.01 Informatics and Computer Engineering. Internet of Things
- 09.04.02 Information Systems and Technologies (Intelligent Information Systems and Technologies in Business)
- 09.04.03 Applied Informatics (Corporate Control Systems)
- 09.04.04 Software Engineering (Security and Protection of Software Systems)
- 11.04.03 Design and Technology of Electronic Equipment
- 11.04.04 Electronics and Nanoelectronics (Materials and Components of Solid-State Electronics)
- 11.04.04 Electronics and Nanoelectronics
- 12.04.01 Instrumentation Engineering (Digital Industry)
- 12.04.01 Instrumentation Engineering (Information and Measuring Equipment and Technology in Innovation Industrial Projects)
- 13.04.01 Heat and Power Engineering. Optimization of Fuel Utilization in Industrial Heat Power Engineering
- 13.04.02 Power Engineering and Electrical Engineering (Electric Drives and Control Systems)
- 13.04.02 Power Engineering and Electrical Engineering (Intelligent Electric Power Systems and Networks)
- 13.04.02 Power Engineering and Electrical Engineering (Optimization of Developing Power Supply Systems)
- 13.04.02 Power Engineering and Electrical Engineering. Electric Power Engineering
- 15.04.01 Mechanical Engineering (Welding, Allied Processes and Technology)
- 15.04.01 Mechanical Engineering. Information Technology of Welding Engineering
- 15.04.02 Technological Machinery and Equipment (Hydraulic, Vacuum and Compressor Equipment)
- 15.04.02 Technological Machinery and Equipment (Hydraulic Machines, Hydraulic Drives, Hydraulic and Pneumatic Control Systems)
- 15.04.02 Technological Machinery and Equipment (Metallurgical Machinery and Equipment)
- 15.04.02 Technological Machinery and Equipment (Metallurgical Production Machinery and Units)
- 15.04.02 Technological Machines and Equipment (Hydraulic and Pneumatic Automatic Systems and Machinery)
- 15.04.04 Automation of Technological Processes and Production
- 15.04.05 Design and Technological Support of Mechanical Engineering Productions (Ensuring the Efficiency of Technological Processes of the Product Life Cycle)
- 15.04.06 Mechatronics and Robotics (Mechatronics)
- 15.04.06 Mechatronics and Robotics. Mechatronics
- 18.04.02 Energy and Resource Conservation Processes in Chemical Technology, Petrochemistry and Biotechnology
- 18.04.02 Energy and Resource Saving Processes in Traditional Technologies, Petrochemistry and Biotechnology. Integrated Use of Water Resources
- 19.04.01 Biotechnology (Food Biotechnology)
- 19.04.04 Production Technology and Catering Organization
- 19.04.05 Food Technology and Special-Purpose Foods
- 20.04.01 Technosphere Safety (Fire Safety)
- 22.04.02 Metallurgy (Development of Pyrometallurgical and Foundry Processes in the Context of Digital Industry)
- 22.04.02 Metallurgy (Digital Technologies in Rolling-Mill Production and their Materials-Science Support)
- 22.04.02 Metallurgy (Technology and Digital Models of Thermal and Thermomechanical Treatment)
- 22.04.02 Metallurgy (Theory and Advanced Technoliges of Foundry)
- 24.04.02 Motion Control Systems and Navigation (Navigation and Stabilization Systems and Devices)
- 27.04.04 Control in Engineering Systems (Industrial Automation)
- 37.04.01 Psychology (Counselling)
- 37.04.01 Psychology (Expert Activity and Psychological Expertise)
- 37.04.01 Psychology (Psychology in Managerial and Business Systems)
- 38.04.01 Economics (Accounting and Taxation in the International Business Environment)
- 38.04.01 Economics (Applied Economics and Business Consulting)
- 38.04.01 Economics (Banks and Banking Activity)
- 38.04.01 Economics (Economics and Management in Construction)
- 38.04.01 Economics. International Business
- 38.04.02 Management (Geoinformation Systems in Management)
- 38.04.02 Management (Logistics and Supply Chains Management)
- 38.04.02 Management (Strategic and Corporate Management in Terms of Digital Economy)
- 38.04.02 Management (Sustainable Development Management of a Modern Corporation)
- 38.04.02 Management. Strategic and Innovation Marketing
- 38.04.02 Project Management of Enterprises and Organisations Development
- 38.04.03 Human Resources Management
- 38.04.03 Personnel Management. Human Resources Management
- 38.04.04 State and Municipal Management (System of State Municipal Management)
- 38.04.05 Business Informatics (Business Analytics)
- 38.04.08 Finance and Credit (Financial Justification of Engineering Solutions in Industry 4.0)
- 38.04.08 Finance and Credit (Financial Mechanisms of Business Processes)
- 38.04.08 Finance and Credit. Financial Markets and Institutions
- 39.04.01 Sociology (Complex Social Analysis)
- 40.04.01 Jurisprudence (Criminal Law and Criminal Procedure)
- 41.04.04 Political Science (Political Management)
- 41.04.05 International Relations (Regional Integration in the Modern World)
- 42.04.02 Journalism. Media Communications
- 43.04.02 Tourism (General Theory of Tourism and Tourism Industry)
- 43.04.02 Tourism
- 43.04.03 Hotel Business (General Theory and Practice of Hotel Activity)
- 44.04.01 Pedagogical Education (Teacher in Physical education)
- 45.04.01 Philology (Creating, Analyzing and Expert Study of Texts)
- 45.04.01 Philology (Russian as a Foreign Language)
- 45.04.01 Philology (Russian Language in Business Communications)
- 45.04.01 Philology. Theory and Practice of English
- 45.04.02 Linguistics (Theory and Practice of Translation)
- 46.04.01 History (National history (History of Russia))
- 49.04.01 Physical Culture (Sports Training Technologies)
- 50.04.03 History of Art
- 54.04.01 Design (Graphic Design)
- English-Taught Programmes
- 08.04.01 Construction. Water Resources Engineering
- 15.03.06 Mechatronics and Robotics. Mechatronics
- 19.04.04 Food Technology and Catering. Sport Nutrition
- 23.04.03 Operation of Transport-Technological Machines and Complexes. Tribology and Reliability of Vehicles
- 38.03.01 Economics. International Economics and Trade
- 40.04.01 Law. Law and Digital Technologies
- Foundation Programme
- MSc in Biophotonics and Physical Methods for Living Beings
- PhD Degree Programmes
- 1.1.2 Differential Equations and Mathematical Physics
- 1.1.7 Theoretical Mechanics, Dynamics of Machines
- 1.5.5 Human and Animal Physiology
- 1.6.21 Geoecology
- 2.1.13 Urban Planning, Planning of Rural Settlements
- 2.1.4. Water Supply, Sanitation, Building Water Protection Systems
- 2.1.5. Building Materials and Products
- 2.10.3. Occupational Safety
- 2.3.3 Automation and Control of Technological Processes and Production
- 2.4.2 Electrotechnical Complexes and Systems
- 2.4.6 Theoretical and Applied Thermal Engineering
- 2.5.6 Mechanical Engineering Technology
- 2.6.1 Metallurgy and Heat Treatment of Metals and Alloys
- 2.6.2 Metallurgy of Ferrous, Non-Ferrous and Rare Metals
- 4.3.3 Food Systems
- 4.3.3 Food Systems
- 4.3.3 Food Systems
- 5.1.1. Theoretical and Historical Legal Sciences
- 5.10.1 Theory and History of Culture and Art
- 5.2.3 Regional and Industrial Economics
- 5.3.1 General Psychology, Personality Psychology, History of Psychology
- 5.6.1 Russian History
- 5.8.1 General Pedagogy, History of Pedagogy and Education
- 5.8.7 Methodology and Technology of Vocational Education
- 5.9.1. Russian Literature and Literature of the Peoples of the Russian Federation
- The Open Doors Olympiad
- Distance Education