The traditional Practical Training Day for students of the Journalism and Advertising and Public Relations degree programmes was held at ISSH Department of Journalism and Mass Communication. This year, future journalists and specialists in advertising and public relations completed their Practical Trainings abroad, in the Czech Republic, and in 22 cities across Russia, including Moscow, Sochi, Chelyabinsk, Snezhinsk, Magnitogorsk, Krasnoturinsk, Krasnoufimsk, Mezhgorye, Asha, and other cities.
The practical training locations for SUSU students included such major federal and regional mass media companies as Channel One, RuTV, Match-TV, Channel 31, OTV, Komsomolskaya Pravda publishing house, advertising agencies, press services, Internet portals, and internal university media services.
The Science-to-practice Conference on Student Practical Training in the System of Professional Coordinates, and the festival On the Waves of Summer Practical Training were held as part of the Practical Training Day.
Photo: Dean of the Faculty of Journalism, Head of the Department, Doctor of Sciences (Philology) Lyudmila Shesterkina.
Speaking in front of the teaching staff and students, Dean of the Faculty of Journalism, head of the department, Doctor of Sciences (Philology) Lyudmila Shesterkina said: “Practical training is hugely important in the process of teaching the future specialists in journalism, advertising, and public relations. It allows students to once more ensure that they have correctly chosen their path in life, and more importantly – gain the professional skills that students need upon graduating from the university. Analysis of the practical training reports showed that the heads of the media companies where our students completed their practical training rated their level of theoretical and practical training highly. And this means that SUSU is educating media professionals of the future.”
Within the frameworks of the conference, students of the 2nd, 3rd, and 4th years of study delivered their research presentations. Student Anna Gnevchinskaya spoke about the details of working as an editorial assistant for the entertaining television programme Luchshe Vsekh (Better than Everyone) on Channel One.
Student Tatiana Kubyshkina, who completed her practical training in the Agency of Emergency News (Channel 31), shared her experience of learning punctuality and moral support in psychologically-difficult situations from professional journalists. In her presentation, Daria Mileshina elucidated the question of promoting SUSU on social media at the 360-degree Multimedia Newsroom. Marina Terentyeva spoke about the unique features of journalists’ work with foreign interviewees. The conference included a substantial report by student Lyubov Antipina on the unique features of the journalism and editing work that occurs at print media organisations, offering examples from the Mezhgorye newspaper. Elizaveta Tkacheva thoroughly explored the issue of the complex promotion of AZS-Region – the main client of the Dokhodnoe Mesto marketing communications agency. Student Beata Sergeeva explored the topic of digital promotion and event planning at Radar Advertising.
After discussing the reports, first-year students of the Department, who are awaiting their first ever practical training sessions in summer, performed in front of the audience with creative introductions. According to the tradition, the fourth year students responded with a creative guiding message.
At the end of Practical Training Day of the Department of Journalism and Mass Communication of the ISSH Faculty of Journalism, the results of the On the Wave of Summer Practical Training journalism and advertising contest were announced. The winners of the First Shot, Best Direct Marketing Approach, and Best Journalism Material categories on topics in research, patriotism, sports, and hot social topics were awarded diplomas and certificates of appreciation.